Innovation Award

Sponsored by

Purpose of competition
To identify and reward the company which has launched the most innovative new product/service in the North East in the calendar year 2007.

Judging criteria
The judges will consider all aspects of an innovative new product/service launch, including research and development, launch activity and the actual or likely commercial success of the product/service. Key success factors will include; degree of innovation, time taken to market, design process/best practice, market edge, USP, potential for growth/competition and profitability. Other factors might include job creation/safeguarding, environmental sustainability, use of teamwork, project management capability, customer delight/novelty factor and use of market research. Development to prototype stage only is expressly excluded from this award.

Eligibility
The competition is not open to the category sponsors or Trinity Mirror North East publications.

General
All financial information will be treated in the strictest confidence and will not be disclosed to anyone other than the panel of judges and its advisors. Please provide enough relevant information to enable the assessors to form a clear picture of your achievements.